Independent performance marketing house, Dubai
Growth,beautifullyengineered.
MAISON MARU builds and manages paid acquisition systems for ambitious brands — combining media buying, creative strategy and measurement to turn advertising spend into sustainable growth.
Advertising isn’t about spending more. It’s about knowing where the next dollar should go.
MAISON MARU combines media strategy, campaign execution, creative testing and measurement into a single acquisition system.
Instead of managing channels in isolation, we look at the complete customer journey — from the first impression to the final conversion.
Our expertise.
Everything required to build, measure and scale modern customer acquisition.
Google Ads
Search, Shopping, Performance Max, Display and YouTube campaigns designed around profitable customer acquisition.
- Search campaigns
- Shopping
- Performance Max
- YouTube Ads
- Keyword strategy
- Bid optimization
- Conversion tracking
Meta Ads
Performance campaigns across Facebook and Instagram built around continuous audience and creative testing.
- Prospecting
- Retargeting
- Lookalike audiences
- Creative testing
- Campaign scaling
- Funnel optimization
Campaign strategy
Acquisition strategies built from the economics of the business backwards — not from the advertising platform forwards.
- Market research
- Audience strategy
- Offer positioning
- Budget allocation
- Channel selection
- Campaign architecture
Campaign creation
Complete campaign deployment from strategy and account architecture to creative implementation and tracking.
- Campaign setup
- Audience segmentation
- Ad copy
- Creative direction
- Tracking implementation
- Launch strategy
Optimization & scale
Continuous optimization focused on allocating budget toward the campaigns, audiences and creatives producing the strongest returns.
- Performance monitoring
- A/B testing
- Budget reallocation
- Audience optimization
- Bid adjustments
- Creative testing
Analytics & tracking
Reliable measurement infrastructure designed to show what is actually driving acquisition.
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Conversions API
- Ecommerce tracking
- Lead tracking
- Attribution
- Performance dashboards
The Maru method
Strategy first. Scale second.
- 01
Discover
We start with the business — your customers, economics, acquisition channels and growth objectives.
- 02
Design
We define the media strategy, account architecture, measurement framework and testing roadmap.
- 03
Deploy
Campaigns and tracking infrastructure are built, verified and launched.
- 04
Refine
Performance is continuously analyzed. What works receives more budget. What doesn't is replaced.
Performance is a discipline.
Every campaign decision should be connected to a measurable business outcome.
- ROAS
- Return generated from advertising spend.
- CPA
- The real cost of acquiring a customer.
- Conversion rate
- How efficiently traffic becomes revenue.
- CAC
- What growth actually costs.
- Attribution
- Understanding where conversions originate.
- Marginal ROAS
- Knowing when additional spend stops being profitable.
Built for ambitious brands.
Ecommerce brands
Performance acquisition focused on revenue, margin and customer acquisition cost.
Beauty & personal care
Campaigns built for repeat purchase, subscription and lifetime value.
Fashion & lifestyle
Creative-led acquisition where the asset matters as much as the audience.
Retail & DTC
Multi-channel acquisition connecting online demand to real purchase behaviour.
International brands
Multi-market advertising strategies with centralized performance measurement.
Small by design. Serious about performance.
MAISON MARU MARKETING is an independent performance marketing company based in Dubai, United Arab Emirates.
We work with businesses in the UAE and internationally to build and manage paid acquisition systems across Google, Meta and emerging digital channels.
Our approach combines strategy, execution, creative experimentation and analytics — allowing every advertising decision to be measured against the same objective: sustainable growth.
Clarity
Simple strategies, transparent reporting and measurable objectives.
Discipline
Campaign decisions driven by data rather than assumptions.
Iteration
Continuous testing across audiences, creatives, offers and channels.
Good marketing doesn’t chase attention.It turns attention into growth.
Let’s build your next growth chapter.
Tell us about your business, your current acquisition strategy and what you want to achieve.
Dubai, United Arab Emirates — working with clients worldwide